Events

Strengthening connections to customers - Masterclass with Joe Pons

Friday, 13 October, 2017

Dr. Joe Pons will lead an alumni masterclass on 13 October. It will explore how to make deeper connections with customers, and how to improve your marketing strategy. Dr. Pons is the president of AXIOMA Marketing Solutions, and lectures in Instituto Internacional San Telmo, IEDC Bled School of Management, and Babson University.

It will be a day long event that tackles two case studies. The first will provide a background to the ways in which Accor Hotel Group diversified their channels connecting to their customers. The afternoon case study looks into Doubledutch, an events app startup, and how it faced tough strategic decisions early on.

This is an alumni masterclass, but if a non-alumni would like to attend to get a taste of what Timoney is all about, please email admin@timoneyleadership.ie, or ring (01) 676 0477 to have a chat about attending. This masterclass is free for alumni that have renewed their subscription for 2017/18, and €550 for those who haven't, or for guests.

Location

Barberstown Castle, Kildare