Events

Online Workshops on AI implementation

Sandra Sieber, Professor of Entrepreneurship at IESE Business School will lead two interactive workshops on identifying use cases for AI in your business which can accelerate growth & productivity.

The sessions will explore the transformational role of Generative AI in modern businesses, providing participants with a practical understanding of AI’s potential. Through two interactive sessions, participants will explore AI-driven opportunities, develop pilot projects, and strategize for broader implementation. The sessions will focus on real-world use cases, practical frameworks, and hands-on collaboration.

• Session 1 - March 4th | 11:30 - 13:00
  Understanding the evolution of AI and Generative AI’s role in business transformation. Identifying AI-driven opportunities and developing pilot projects using a structured methodology.
  
• Session 2 - March 25th | 11:30 - 13:00 
  Evaluating pilot project results, classifying use cases, and strategizing for AI integration at a broader organizational level.

Sandra Sieber

Professor in the Entrepreneurship Department, IESE Business School

Dr. Sieber served as the Academic Director of the IESE Global Executive MBA for 7 years and was based at IESE's New York Center from 2012-2014, where she served as Director of Academic Programs. Previously, she was Associate Professor at University Pompeu Fabra in Barcelona, Spain. From 2001 to 2004, she was the Academic Director of the PwC-IESE ebCenter and in 2003, she was a Visiting Scholar at the Sloan School of Management, MIT.

Most of her current work is centered on how the digital rise is affecting organizations from a variety of perspectives and how leaders have to develop a digital mindset to be able to incorporate the digital dimensions into their daily decision making. From an industry perspective, Dr. Sieber is especially interested in sectors such as media and entertainment, telecommunications, banking, retail and automotive those that are being transformed by recent technological advances.

Professor Sieber has extensive experience working with executive audiences in Europe, North and South America, Asia, Middle East and Africa. She has taught, directed custom programs, and consulted with multinational companies, including Oracle, BBVA, La Caixa, Banco Santander, Telefónica, Vodafone, Komatsu, Olympus, Boston Scientific and Desigual. She regularly advises early-stage start-ups, incubators and investment funds on issues of business model and technology design.

Location

Online