From product to services - challenges and opportunities
Wednesday, 13th March 2019, 8:45 PM
1 North Wall Quay, North Dock, Dublin 1
Seminar
Timoney Alumni are invited to attend at a iESE Business School upcoming alumni event in Dublin!
Sponsored generously by Citi bank in Dublin and the IESE Alumni office, this evening event is a great opportunity to gain some strategic insights and meet fellow leaders keen on continuous learning. It is also an opportunity to hear about IESE programmes directly from leaders who have attended them.
Expansion from product to services is a strategic move used by many manufacturing companies in recent years. For industrial or consumer product companies, the idea of selling services as well as products offers the prospect of higher sales, better margins, more personalized solutions and the opportunity to differentiate from low-cost competitors.
In this session, Prof. Alejandro Lago will look at examples and discuss criteria and actions that companies should take into account when expanding from product to services.
The presentation will be followed by a networking cocktail reception.
If you would like to come register your interest here
The speaker for the evening Session is Professor Alejandro Lago, who will earlier that day be teaching on the Enterprise Ireland Leadership For Growth programme.
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Location
1 North Wall Quay, North Dock, Dublin 1
