Events

Leading Organisations through Storms & Crises, Yago De la Cierva

Even excellent companies can sometimes find themselves embroiled in crises that threaten their economic results, their reputations and, in some cases, their very survival. The urgency of the situation, the glare of publicity and the emotional pressures on senior management can create huge difficulties when trying to make the right decisions.

In this Masterclass we will learn more about the leadership issues and main elements of crisis response in its three phases: conflict prevention, crisis management and communication, and post-crisis recovery and renewal.

We will examine the case of the Boeing 737 MAX plus explore leadership lessons from two international cases – a European horse meat scandal and a Danish food company caught up in a Saudi Arabian boycott.

Through a series of interactive sessions, simulations and case study discussions, participants will develop the principles that should inspire the corporate response to any crisis, and the best practices to take action and communicate with stakeholders.

Yago De La Cierva

Senior Lecturer of Managing People in Organisations, IESE Business School

Yago de la Cierva graduated in Law and completed his Ph.D. in Philosophy and has dedicated his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROME Reports), corporate communication, university teaching and as a crisis consultant, with particular emphasis on universities and educational institutions.

His main professional interest is on crisis management and communication. He teaches this subject at the MBA program, in custom programmes and as a visiting professor in Navarra, Colombia, Perú, Uruguay and Rome.

His most recent book is 'How To Ask For Pardon And Be Pardoned' – best practices in corporate apologies (Eunsa, 2021) and he previously published 'Leading Companies Through Storms And Crises' (Pearson, London 2018)

In IESE, Yago is the academic director of the MBA and MiM courses on communication skills. His new subjects at the MBA program are “Storytelling in Business” and “Public Affairs and Reputation”.

He has published articles on culture wars and authored many case studies on crisis management involving companies such as Monsanto, Boeing, Disney World and Chick-fil-A.

Location

The Titanic Hotel, Belfast, BT3 9DT