Events

Digital Transformation in an AI World, Sandra Sieber

How can organisations make sense of rapid technological advances such as AI?  As a leader, have you started to develop a digital mindset? Do you understand the capabilities needed to build an 'organisation designed to change'?

This Masterclass will include a session on the AI landscape and how it is impacting in different ways on various businesses and industries.

There will be a case study discussion on Google and Chat GPT which will draw out differences in types of AI so participants can reflect on which variation is most likely to impact on their businesses.

An interactive session on 'Developing a Digital Mindset' will help participants understand the six capabilities that need to be developed and integrated into their traditional organisations so as to best exploit their current business model and remain competitive in the future.

The Masterclass will include a mix of case discussion, interactive lecture, and workshop formats.

Sandra Sieber

Professor in the Entrepreneurship Department, IESE Business School

Dr. Sieber served as the Academic Director of the IESE Global Executive MBA for 7 years and was based at IESE's New York Center from 2012-2014, where she served as Director of Academic Programs. Previously, she was Associate Professor at University Pompeu Fabra in Barcelona, Spain. From 2001 to 2004, she was the Academic Director of the PwC-IESE ebCenter and in 2003, she was a Visiting Scholar at the Sloan School of Management, MIT.

Most of her current work is centered on how the digital rise is affecting organizations from a variety of perspectives and how leaders have to develop a digital mindset to be able to incorporate the digital dimensions into their daily decision making. From an industry perspective, Dr. Sieber is especially interested in sectors such as media and entertainment, telecommunications, banking, retail and automotive those that are being transformed by recent technological advances.

Professor Sieber has extensive experience working with executive audiences in Europe, North and South America, Asia, Middle East and Africa. She has taught, directed custom programs, and consulted with multinational companies, including Oracle, BBVA, La Caixa, Banco Santander, Telefónica, Vodafone, Komatsu, Olympus, Boston Scientific and Desigual. She regularly advises early-stage start-ups, incubators and investment funds on issues of business model and technology design.

Location

The Farnham Estate, Co Cavan, H12 H6Y8